Sustainable Souvenirs to Buy in Southeast Asia and Market Shopping Tips. Luang Prabang Puppet Souvenirs. Copyright © 2022 Terence Carter / Grantourismo.

Sustainable Souvenirs to Buy in Southeast Asia – No, Not Elephant Pants

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Sustainable souvenirs to buy in Southeast Asia include anything that’s handmade and handcrafted, fair trade and ethically-produced rather than factory-made, and locally created rather than imported. Traditional crafts, art and artisanal wares, along with eco-friendly, pre-loved, recycled, and up-cycled things are all good sustainable choices. Elephant pants are not.

There’s a reason I’m singling out elephant pants. Partly because they’ve motivated this post on sustainable souvenirs to buy in Southeast Asia – in the same way that a trinket with a ‘Made in China’ sticker that a Bedouin girl at Petra tried to sell us as Jordanian-made was one of the inspirations for us launching Grantourismo and our grand tour project back in 2010.

We’d been on the road for four years, living out of our suitcases and travelling around the Middle East, Europe and Latin America as guidebook authors, after seven and a half years living in Abu Dhabi and Dubai, when I noticed that markets around the world were increasingly selling the same trashy manufactured Made in China/Korea/Bangladesh stuff being sold as ‘local’.

From Bangkok to Bahrain, Jordan to Spain, I’d been seeing the same cheap, mass-produced, factory-made souvenirs – from snow domes to fridge magnets, t-shirts to ash-trays. At the same time, I was seeing a decline in local handicrafts because ‘handmade’ is more expensive. Tourists the world over seemed more interested in boasting about bargains than buying locally made gifts, and local makers and local economies were paying the price.

When we launched Grantourismo with our yearlong ‘slow, local and experiential’ grand tour way back in 2010 it was with a mission to inspire you to travel more slowly, locally and experientially, which for us was to travel in more immersive, engaging and enriching ways that were also more sustainable, more ethical and more responsible.

On that journey I was on a quest to promote ethical and sustainable shopping by encouraging you to buy handmade things, unique works of art and traditional crafts to keep local cultural practices alive; support small local businesses by buying local; to buy ethical and fair trade rather than factory-made products to protect workers; and to purchase eco-friendly, pre-loved, up-cycled, and recycled stuff to protect the environment.

Nothing has changed in the 14 years since we launched Grantourismo with that mission, and we continue to uphold those pillars through every choice that we make as to what we include (and what we don’t include) in our stories, guides and itineraries on Grantourismo.

Now let’s get back to those elephant pants…

Sustainable Souvenirs to Buy in Southeast Asia and Why You Shouldn’t Buy Elephant Pants

On my last trip to Vietnam, I noticed an increasingly alarming number of travellers wearing elephant pants – the baggy “harem-style” or loose, drawstring pants bearing a generically ‘Asian’ pattern featuring elephants and other Southeast Asian motifs.

In Vietnam, as well as here in Cambodia, where we live, and neighbouring Thailand and Laos, elephant pants have become the official tourist uniform. Once upon a time, elephant pants were worn by hippy travellers and considered unconventional. Now they’re ubiquitous and mainstream, worn by everyone from gap-year backpackers to Chinese tour groups.

Well, it has to stop, people. No matter what you’ve read about elephant pants being “authentic” and “traditional”, they’re not. The ‘harem-style’ pants shape is vaguely similar to that of the traditional pants worn by Cambodians, Thais and Laos before their countries modernised – which are still worn at weddings and festivals. Very vague; you need to use your imagination.

Traditional pants were handwoven from silk for formal occasions and sewn from cotton or linen for the fields and everyday wear. But they never featured elephant patterns. Elephant pants more closely resemble trousers from ancient Persia that are still worn in Afghanistan, Pakistan, and parts of India. Of course elephant pants come wide-legged now, too.

Whatever shape they come in, the elephant pants that you bought for a few dollars at the markets in Phuket, Siem Reap or Mui Ne are not “handcrafted in Thailand by local artisans” as websites selling them claim. If they were handmade by artisans, I’d guarantee you that they’d cost more than a few dollars.

Your elephant pants are machine-made in factories and there’s a high chance that some of those factories are sweatshops where workers are underpaid, often underage, and working long hours in poor conditions – a form of modern day slavery.

If you only paid a few dollars and your elephant pants have gone through a few hands from factory to supplier, then the actual ‘artisans’ that you believe are making your elephant pants aren’t receiving very much money at all. Consider all of that for a moment.

One hint that elephant pants are manufactured in factories is that they’re typically made of rayon. While rayon is not technically considered fully synthetic because it’s made from purified cellulose harvested from wood pulp, it should be. Because it is chemically converted into a soluble compound and moves through a production process of some sixteen stages.

Some of those stages involve highly toxic chemical processes that are health hazards that have resulted in disability to workers, not to mention the fact that research has revealed that rayon contributes to over 56% of the total fibres found in deep ocean, along with polyester, acrylic and others.

Rayon is clearly manufactured. So if you believed your elephant pants were ‘handmade’ by local ‘artisans’, take a second to consider that. Look around while you’re standing in an immigration queue or at an airport conveyer belt in Southeast Asia; as you line up for tickets to Angkor Wat or Ayutthaya; as you shop the night markets in Chiang Mai or Siem Reap.

Do you still think that ‘artisans’ – or even local seamstresses, because there’s no ‘art’ or ‘craft’ involved in making elephant pants – made those millions of pairs of elephant pants that you’ve seen in markets and on the streets of Southeast Asia?

If the answer is ‘yes’, then think again, and if you have an ethical bone in your body or consider yourself a responsible traveller, please read our suggestions for sustainable souvenirs to buy in Southeast Asia, below, and give the elephant pants a miss.

Tips to Sustainable Souvenirs to Buy in Southeast Asia

Some suggestions for more sustainable souvenirs to buy when you’re in Southeast Asia.

Handmade and Handcrafted Souvenirs

Seek out souvenirs that are made by hand, particularly traditional crafts or contemporary applications of traditional techniques, so that you’re contributing to keeping cultural and artistic traditions alive rather than contributing to their death by buying manufactured garbage.

Here in Siem Reap, Nathalie Saphon-Ridel shared fantastic advice and some wonderful suggestions when I interviewed her some years ago, including buying basketry (in Cambodia, look for basket-ware in Siem Reap), stone carving (Artisans d’Angkor is the place to go), and silk textiles (everything is handwoven in Cambodia).

Locally Made Souvenirs

Locally made souvenirs don’t need to be traditional and artisanal. I’ve long given the example of the distinctive candy-striped Catalan textiles, Les Toiles Du Soleil or The Cloth of the Sun made in Saint Laurent de Cerdans in the French Pyrénées for over 150 years. Once upon a time, the entire village was devoted to making the textile using traditional techniques. But as machine manufacturing increased, traditional production declined.

When we were in the region some years ago we met contemporary designers who had ignited a resurgence of interest in this local fabric and it was enlivening everything from shop awnings to the must-buy souvenir, locally made espadrilles. It was a delight to see and of course I snapped up as much of the stuff as I could.

Buy Direct from Makers

I have long made it a habit of asking sales staff where things come from and quizzing them about the source if I doubted the origin. Wherever possible, I try to buy locally made products direct from the artists, artisans, craftspeople, makers, and designers themselves, or from ethical local retailers who have an arrangement with them.

That way I know I am directly supporting the work of local creatives, as well as helping to create demand for local products when I talk and write about them, and use and gift their products. Local business owners also tend to re-invest in their community, whereas foreign companies send profits home.

If you have any recommendations for sustainable souvenirs to buy in Southeast Asia and any thoughts on this subject, we’d love to hear from you in the comments below.


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A travel and food writer who has experienced over 70 countries and written for The Guardian, Australian Gourmet Traveller, Feast, Delicious, National Geographic Traveller, Conde Nast Traveller, Travel+Leisure Southeast Asia, DestinAsian, TIME, CNN, The Independent, The Telegraph, Sunday Times Travel Magazine, AFAR, Wanderlust, International Traveller, Get Lost, Four Seasons Magazine, Fah Thai, Sawasdee, and more, as well as authored more than 40 guidebooks for Lonely Planet, DK, Footprint, Rough Guides, Fodors, Thomas Cook, and AA Guides.

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