Our local guide to The Mekong comes courtesy of Mason Florence, executive director of Mekong Tourism. Based in Asia for 20 years, Mason is a publisher, former guidebook writer, journalist, photographer, and tour guide. Few people know the Mekong better.

It’s hard to envisage one person being able to provide a local guide to The Mekong. The Mekong River runs a distance of over 4,909 km from the Tibetan plateau to the Mekong Delta, where it flows into the South China Sea and the combined population of the Mekong Region is nearly 325 million, with around 60 million people living along the river.

Mason Florence, however, must be one of the few people who knows the Mekong intimately, making him the best person for our local guide to the Mekong. We first met Mason at a restaurant in Bangkok, where he’s best known as the publisher of Bangkok 101, an essential guide if you’re spending any length of time in the city.

Mason has lived in Asia for 20 years and has worked as a journalist, guidebook author, photographer, and tour guide. He’s now responsible for developing tourism in the Mekong.

Local Guide to The Mekong — Interview with Mason Florence, Mekong Tourism Director

Q. What’s your connection to the Mekong?

A. I’ve been the executive director of Mekong Tourism since 2009. I’m the world’s only tourism chief to have responsibility for a single destination straddling six countries — China, Burma, Thailand, Laos, Cambodia, and Vietnam.

Q. What makes the Mekong special?

A. There’s a shared history, customs and traditions, and when you understand this, you see it as one.

Q. What’s the work involve exactly?

A. My mission is to develop, market and promote the attraction uniting those countries, the enigmatic Mekong River, and the diverse lands that begin from its sandy riverbanks.

Q. The number one goal of a Mekong tourism director?

A. To put the Mekong on the map and motivate more travellers to do a multi-country trip when they visit South East Asia.

Q. So how’s that all going?

A. Despite the language and cultural differences, with my office’s help, the tourism bodies of the six different countries work together well, collaborating on an ongoing basis. If it was up to them, we’d already have a single currency and one visa for all six countries!

Q. What are the challenges?

A. The problems lie with public perception. People are under the misapprehension the Mekong is undeveloped and inaccessible. But the beauty of that perception is the mystique of the Mekong.

Q. Best way to get around the Mekong?

A. There are some excellent roads, you can travel the Mekong’s length on a variety of boats, from converted rice barges to luxury steamers, and you can hop across the region on affordable airlines.

Q. Who should go to the Mekong?

A. The Mekong is the ultimate destination for travellers who love nature, adventure, culture, food, and people.

Q. Any secret gems or underrated spots on the Mekong you recommend?

A. Most of the Mekong is still undiscovered — it must be one of the few destinations in the world where you can get to places nobody else has been.

Q. In a nutshell, why should people travel to the Mekong?

A. The Mekong is about as real as travel gets — there’s nowhere else like it in the world.

Mekong Tourism


Book The LuangSay Lodge & Cruise Mekong Cruise with our booking partner Booking.com.

If you enjoy our local guide to the Mekong and you’re planning to travel to the area, also see our posts on Cruising the Mekong River to Luang Prabang on the Luang Say Boat and a Guide to Mekong River Cruises from Thailand to Laos.

Have you explored the Mekong on a Mekong River cruise or by road? We’d love to hear about your experience.

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