Hummus in Vienna, Austria. Hummus Or Just Crazy Flavoured Dips? Copyright © 2023 Terence Carter / Grantourismo. All Rights Reserved.

Hummus Or Just Crazy Flavoured Dips – Modern MidEast Snacks at Vienna’s Naschmarkt

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Having lived in the Middle East for so long and traveled widely and written about the food, we have to admit that we consider ourselves to be something of connoisseurs of Middle Eastern cuisines – often very mistakenly reduced to just being called ‘Lebanese food’. We love a great hummus and nobody does it better than the Syrians and Lebanese, although you can get an equally good hummus in the Arabian Gulf, especially in the United Arab Emirates (UAE).

Another admission: we’re purists to some extent too. The silly hummus restaurants and culture we saw in New York, such as the stuff mentioned in this story, made us cringe. What would our friends back in the Middle East think, we wondered?

To them – and us – hummus is essentially a chickpea dip, consisting of chickpeas, lemon juice, tahini (a sesame seed paste), garlic, salt, and olive oil. And nothing else.

For many years, our weekend breakfasts at home in Abu Dhabi and Dubai would consist of freshly-made hummus, scooped up using a piece of torn, still warm Arabic bread, along with some tangy olives, white cheese or labneh, and strong Arabic coffee or mint tea.

Breakfast was one of our favourite weekend rituals in the UAE, but we enjoyed our mid-week Arabic dinners just as much, when we’d stay in and order home-delivered  ‘Lebanese’ food for dinner.

We’d typically get a serve of falafel or kibbeh, a couple of salads such as tabbouleh or fattoush, a mixed grill, and a few dips such as muttabal, baba ghanoush and hummus, which would always be central to that scrumptious spread.

Hummus in Vienna, Austria. Hummus Or Just Crazy Flavoured Dips? Copyright © 2023 Terence Carter / Grantourismo. All Rights Reserved.

When we spotted these crazy coloured dips at all the deli counters at Vienna’s Naschmarkt, at first we thought the pink dip was tarama or taramosalata, the Turkish/Greek fish roe dip, and that the orange dip was some sort of Mexican chilli dip, but then we realised they were different flavours of ‘hummus’!

Hummus Or Just Crazy Flavoured Dips? – Modern Middle Eastern Food at Vienna’s Naschmarkt

Considering we’d been hearing stallholders and shop-keepers’ conversations in Turkish and German (Turkman? Germish?) as we wandered around the Naschmarkt, it made sense that Turkish migration to Austria, which began after World War II, would have had a profound influence on local food culture.

But coriander hummus? Carrot hummus? Seriously, presenting these dips at a traditional Turkish restaurant in rural Turkey would cause a riot. Lara had to buy some. Pretty colours and food? She couldn’t resist. So we took some home for a taste test at our Vienna apartment

Hummus in Vienna, Austria. Hummus Or Just Crazy Flavoured Dips? Copyright © 2023 Terence Carter / Grantourismo. All Rights Reserved.

We tried the curry, chilli, wasabi, and beetroot flavours of these hummus dips and while they were all tasty, frankly, they weren’t really hummus. They didn’t taste anything like hummus as we know it.

In this case, the relatively anodyne base of the hummus is used in much the same way as someone might make a dip from cream cheese or sour cream. It’s a base and has no resemblance to the heavenly hummus we know and love so well.

I’m sure these flavoured hummus dips are a far healthier alternative to creamy dips you buy in the supermarket and we do recommend you try them when you’re next at the, but think of it as a healthier beetroot dip or wasabi dip and so on, rather than a beetroot ‘hummus’…

Serve them, but just don’t expect to get a positive reaction to them if you serve them at a shindig with Middle Eastern guests and call them ‘hummus’. Maybe just call them dips and leave the name ‘hummus’ to, well, hummus.

As with pizza, some traditional dishes, traditional methods of production, and ingredients lists that can be codified, need to be protected. In the same way that sparkling wine produced outside of Champagne is no longer labelled as ‘Champagne’. It won’t make consumption of it any less enjoyable, just less misleading.

Published December 2010; Updated January 2023


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A travel and food writer who has experienced over 70 countries and written for The Guardian, Australian Gourmet Traveller, Feast, Delicious, National Geographic Traveller, Conde Nast Traveller, Travel+Leisure Southeast Asia, DestinAsian, TIME, CNN, The Independent, The Telegraph, Sunday Times Travel Magazine, AFAR, Wanderlust, International Traveller, Get Lost, Four Seasons Magazine, Fah Thai, Sawasdee, and more, as well as authored more than 40 guidebooks for Lonely Planet, DK, Footprint, Rough Guides, Fodors, Thomas Cook, and AA Guides.

10 thoughts on “Hummus Or Just Crazy Flavoured Dips – Modern MidEast Snacks at Vienna’s Naschmarkt”

  1. We had an extremely more-ish one in Egypt … we were told it was made from puréed carrots, and we were NOT to call it hummus.

    There were dips made from purées of several different vegetables; I did write the names down, but I can’t find the notebook (it was 17 years and a house-move ago!) but the chef was most insistent that it was only hummus if it was made with chickpeas.

  2. i’m in agreement. Hummus should follow the recipe that you listed above. That’s not to say i might not enjoy these dips (I pretty much like anything if you mix it up with chick peas) But I would call them dips.

  3. Well this is a topic near and dear to my heart b/c I make and sell hummus commercially here in Phnom Penh (and did so in Tanzania as well), although I have no Middle Eastern roots. I just noticed a void in the expat boutique-y products and decided to fill it. If you come back through PP, let me know and I will hook you up!

    I agree with you about the purity of hummus. Although, if I brought my hummus to Lebanon, I’m sure they’d dismiss it as inferior. I like mine with a more balanced flavor, with none of the ingredients overpowering another. When I have eaten hummus at Middle Eastern restaurants, its always been stronger on the tahini and lemon flavors, which I like, but not overwhelmingly.

    The colors of those hummuses are so off-putting. I’m sure the flavors are complimentary, but ick. If I’m going to add flavor to my hummus, I would do it as a stir-in-at-the-moment-of-consumption – like a Dairy Queen Blizzard! The only ingredient I would add ahead of time is jalapeno pepper (would stir in after hummus is all blended) so that it can percolate inside and give it some nice heat.

    The fusion dip I’m working on at the moment is kimchi salsa – OMFG!

  4. Rebecca, having lived in the Middle East for so long, we’re very picky about our hummus – so much so that here in Australia we can’t stand the local brands and have resorted to making it ourselves!
    Indeed, the Lebanese are very picky with their hummus and baba ghanoush – after a few attempts mine was deemed ‘acceptable’ to the Lebanese crew I used to work with…

    PS: Love kimchi, the little starters in Korean restaurants are nearly always the highlight of the meal for me!

  5. Agree totally with the chef you met, Keith. All the dips have different names, like the eggplant variations are baba ganoush and muttabal, for instance. Go find that notebook of yours! Curious :)

  6. Used to love falamankis in Beirut – their “weird” flavoured dips weren’t called hummus, rather beetroot tahini for example and were completely delicious!

  7. We love Al Falamanki too – that was where we had our last meal in Beirut on our last trip a few years actually. Though they didn’t have the bizarre flavours of tahini or hummus that they had in Vienna. Some of them were extremely odd – not sure who thought they were a good idea but interesting to see how they had taken off.

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