Halve and squeeze the lime to create juice.
Pour enough lime juice to fill a saucer or small side plate to be able to dip the rim of your beer glass into the juice.
Sprinkle your michelada mix into a circular shape on another side plate, or just cover the plate if you’re making enough for a group.
Turn your glass upside down into the lime juice then into the chile mix so that the rim of the glass is thick with red spice.
Throw the ice cubes into the glass, then the tomato juice, then pour in your beer.
In Mexico, they don’t pour the beer on an angle but straight from above so that there’s a thick head of foam on the beer.
Do experiment – we also saw glasses being dipped into tomato juice instead of lime juice.